Create a Funnel
A funnel is a route you decided to build: where people start, which pages they pass through, and what counts as it having worked. Name one and it appears in Overview and Analytics from that moment — measured from data Yapp already collects, so there is nothing to connect and nothing to wait for.
My Funnels
Every route you've built, measured end to end. Each card is one funnel: where people start, what they pass through, and how many reached the goal you set for it. Where a route leaks is where to work next.
Pages
Every page people land on, split by where they came from: visitors (Google Analytics), subscribers (Beehiiv's referring page), and the conversion rate between them — graded against real landing-page benchmarks.
Inspiration
Bio
CTA analytics
Know which asks to repeat, which funnels to improve, and what needs your attention.
What each bio says
The words earning the numbers above, and when you changed them. Per-version conversion isn't measurable yet — the visit data is a single all-time total per link, not a daily series, so a version can't be credited with the period it was live.
CTA alerts
Let your post build reach. Get an email when it’s time to add your CTA comment.
Create CTA
Track the ask behind your social posts, newsletters, and influencer placements. Choose a destination and goal, write your ask, then copy the tracked link into your content. Compare results in CTA analytics.
Audit
A clear view of what’s live. A sharper plan for what’s next.
Subscribers
Compare how subscribers from each traffic source engage with your newsletter.
Performance
Everything you've published, cut five ways. Every post is scored against the median of the week it went out in — so a growing account or one viral week can't flatter the numbers. Bars are total views; the number beside each is how that slice performs relative to a normal post of yours.
Post Types
How each category performs — and the formats inside it. Every post is scored against the median of the week it went out in, so a growing account or one viral week can't skew it. Click a category to see its formats, and a format to see its posts.
Topics
How each topic performs, and exactly which posts got classified into it. Every post is scored against the median of the week it went out in. Click a topic to see its posts.